![]() The cost of McDonald’s varies across the 118 countries where Ronald lays his hat. And if the menu diversified – Masala Scrambled Egg in India Japan’s savoury, potato-based Purple McShake – the commitment to consistent quality prevailed.īut the prices are not so consistent. Soon, the golden arches spread around the world. ![]() When travelling salesman Ray Kroc discovered the brothers’ ‘Speedee Service System’ six years later, he decided to sell McDonald’s identical burgers in 1,000 locations around the US. And by focusing on a limited menu, the brothers ensured the hamburger and its sides tasted exactly the same every time. The McDonald’s affordable hunger-buster brought the customers in. That was the price of Dick and Maurice McDonald’s centerpiece hamburger when they opened a stand selling just nine menu items, back in 1948.
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